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You are here: Home / Brand material

Brand material

This page contains Arctic Agency brand material and visual identity guide for advertising and brand communication.

OVERALL

Minimal. Clear. High-end. The visual style of Arctic Agency is polished minimalism. Keep it simple.

DO

  • Use a lot of white space
  • Use always proper typography
  • Use monochromatic colour palette (black, grey, white)
  • Use geometric grid layouts

DON’T

  • Use colour gradients
  • Text effects, drop shadows (especially on logotypes)
  • Use too much content on small space
  • Use rounding shapes

LOGOTYPES

For print

CMYK PDF

Download PDF

Download PDF

Download PDF

For screen/web

PNG

Transparent png
Boxed png
Boxed dark png
Transparent png
Boxed png
Boxed dark png
Transparent png
Boxed png
Boxed dark
White Transparent png
White Transparent png
White Transparent png

LAPXURY

Slogan / key value proposition. Accompanied by a Lapxury-mark. Mark can be used as a stamp on top of pictures, or as a stand-alone graphic. Use dark or white, depending on the background. Leave ample white space around.

Download PDF for print

Download PNG for screen

Download PNG White Transparent for screen

TYPOGRAPHY

GT Sang Bleu Kingdom Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖabcdefghijklmnopqrstuwxyzäö
1234567890

Grilli Type Sang Bleu Kingdom cuts Bold and Medium. Use in headings, pullquotes.

Aktiv Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖ
abcdefghijklmnopqrstuwxyzäö
1234567890

Main body and sub-headings font is Aktiv Grotesk. Use cuts Medium, Bold, Medium Italics, Bold Italics.

COLORS

Monochromatic. On-screen use slightly (10-20%) tinted blacks and light greys. On print use black and white.

FORM / LAYOUT

Everything is based on a square. Use 1:1 images. Use strict grids.

IMAGINERY

High-quality Lapland nature and activities images. Always use professional photographer shots. Never mobile photos, un-edited photos, graphics/decorations, drawings etc.

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Contact us and we'll take care of everything for you. It's really that smooth.

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Experience Lapxury. High-end holidays in Finnish Lapland, tailor-made just for you by a dedicated local travel agency.

+358 (0)50 4313 999
info@arcticagency.fi

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