Brand Material

This page contains Arctic Agency brand material and visual identity guide for advertising and brand communication.

OVERALL

Minimal. Clear. High-end. The visual style of Arctic Agency is polished minimalism. Keep it simple.

DO

• Use a lot of white space
• Use always proper typography
• Use monochromatic colour palette (black, grey, white)
• Use geometric grid layouts

DON’T

• Use colour gradients
• Text effects, drop shadows (especially on logotypes)
• Use too much content on small space
• Use rounding shapes

LOGOTYPES

For print

CMYK PDF

For screen/web

PNG

LAPXURY

Slogan / key value proposition. Accompanied by a Lapxury-mark. Mark can be used as a stamp on top of pictures, or as a stand-alone graphic. Use dark or white, depending on the background. Leave ample white space around.

TYPOGRAPHY

GT Sang Bleu Kingdom Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖabcdefghijklmnopqrstuwxyzäö
1234567890

Grilli Type Sang Bleu Kingdom cuts Bold and Medium. Use in headings, pullquotes.

Aktiv Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖ
abcdefghijklmnopqrstuwxyzäö
1234567890

Main body and sub-headings font is Aktiv Grotesk. Use cuts Medium, Bold, Medium Italics, Bold Italics.

COLORS

Monochromatic. On-screen use slightly (10-20%) tinted blacks and light greys. On print use black and white.

FORM / LAYOUT

Everything is based on a square. Use 1:1 images. Use strict grids.

IMAGINERY

High-quality Lapland nature and activities images. Always use professional photographer shots. Never mobile photos, un-edited photos, graphics/decorations, drawings etc.