This page contains Arctic Agency brand material and visual identity guide for advertising and brand communication.
Minimal. Clear. High-end. The visual style of Arctic Agency is polished minimalism. Keep it simple.
- Use a lot of white space
- Use always proper typography
- Use monochromatic colour palette (black, grey, white)
- Use geometric grid layouts
- Use colour gradients
- Text effects, drop shadows (especially on logotypes)
- Use too much content on small space
- Use rounding shapes
Slogan / key value proposition. Accompanied by a Lapxury-mark. Mark can be used as a stamp on top of pictures, or as a stand-alone graphic. Use dark or white, depending on the background. Leave ample white space around.
GT Sang Bleu Kingdom Bold
Grilli Type Sang Bleu Kingdom cuts Bold and Medium. Use in headings, pullquotes.
Main body and sub-headings font is Aktiv Grotesk. Use cuts Medium, Bold, Medium Italics, Bold Italics.
Monochromatic. On-screen use slightly (10-20%) tinted blacks and light greys. On print use black and white.
FORM / LAYOUT
Everything is based on a square. Use 1:1 images. Use strict grids.
High-quality Lapland nature and activities images. Always use professional photographer shots. Never mobile photos, un-edited photos, graphics/decorations, drawings etc.